A European client was to market their software at a Chicago trade show & they wanted to attract attention, create a usable mailing list, and convey their message. We suggested a puzzle cube. If you solved one of the 12 puzzles you were entered into a drawing (creating the mailing list) for big prizes. Attendees were seen wandering the show trying to solve their puzzle and telling others to get their puzzle to solve. It was a huge success. Our knowledge of the best trade show giveaways was the solution they wanted.
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