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The shift in 4/20 from a counterculture holiday to a more corporate one shows how legalization is changing .
To many legalizers, this is a sign of their success. Legalization campaigns often adopt the tagline “regulate like alcohol.” That this is actually happening as the industry takes a form similar to the alcohol industry is a sign that legalizers are winning.
But to some drug policy experts and legalizers, this is a cause for alarm. The big concern is that a big industry will, like the and alcohol industries, irresponsibly market its drug to kids or users who already consume the drug excessively — with little care for public health over the desire for profits.
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