The jump from a traditional hot air shaped rooftop to a unique custom made inflatable is not as much as you may think, yet the increased attention and immediate gained landmark status will fast make the additional investment worthwhile. If you use it on a regular basis, you will find that people will refer to it when giving directions and each passing car will identify your business daily as the one with the 15 FT Happy Face Guy for example. Another way to keep their daily attention is to change your banner message to read new promotions or sometimes just funny things that give the drivers a reason to look and see what it says today. Commuting traffic passing in an almost zombie like state, with blinders on and with the resignation that it will be another mundane drive to work. Your inflatable will become a point of interest to each driver as they pass by. In addition, you can anchor other forms of media advertising such as print campaigns and radio ads to reference the giant inflatable in your ads, further reinforcing the effectiveness of your other ad campaigns. Other things you can do is set up a vendor tent with your name and graphics out front staffed with a person and promotional materials, hang a banner, set up an air puppet to wave around out in front of the street and even a 7 ft helium sphere or advertising blimp with art flying 125 FT over your location. If you want a major campaign of customer traffic, just try some or all of the above.