Vacuum Cleaner #277804

The design of the new Kobold VR200 vacuum robot was developed in close cooperation with the Vorwerk design department. Clarity and coherence distinguish the new Vorwerk design language. The powerful silver and the robust anthracite colours emphasize technological pre-eminence, while the classic white symbolises freshness and cleanness. The striking outline of the top surface mediates between the external shape and the all-around laser scanner. The Vorwerk colour scheme allows for intuitive user operation. With its D-shape and a lateral brush, this agile vacuum robot delivers a perfect vacuuming result down to the last corner. The robot orients itself in a room via laser scanner and moves across the floor systematically. Rotating brushes as well as a low-noise and maintenance free engine achieve an efficient cleaning result. Longevity in terms of shape and function.

The strategic alignment of Corporate Product Colours is at least as important as the product design itself. Implementing new colour concepts to define the visual product identity across all business areas all the way to the manufacturing of these products is a far reaching and intense process, which in this case was triggered by the Head of Design at Vorwerk. Vorwerks basic specifications included using Vorwerk green, white as the main colour, and anthracite for contrast. Phoenix Design and the Vorwerk design department entered into a close collaboration to create a balanced colour concept for their main product, Kobold VK 150 (internal Vorwerk design). This process was accompanied by comprehensive market research studies and brand congruency analyses. The new concept now emphasises the performance power of the device while conveying the brand value of longevity. The Kobold VK 150 upright vacuum cleaner has since been awarded a Special Mention by the German Design Award 2014 for its harmonious colour design as well as its outstanding achievements in terms of innovation, quality and customer proximity.

Users first. The Kobold VK200 upright vacuum cleaner made by Vorwerk scores with its intuitive handling and its modern design characterised by clarity and coherence. The EB400 automatic electric brush identifies the ground via an ultrasonic sensor and automatically adjusts its suction power to the respective surface. It is impressive, offering many intelligent details that make vacuuming easier and more efficient, praises the jury and bestows the German Design Award 2017 Gold. The Kobold SP530 wet cleaning vacuum head from the same product line can vacuum and wipe the floor at the same time an innovative combination. The jury honours this elegant, top-modern technology item with a Winner Award.