This ultra-bright LED open sign not only is brighter than neon, but also brighter than many other LEDs. Its oval "chasing" blue-green-yellow border makes the sighting inescapable. If left on for 12 hours daily, a neon open sign of comparable size typically burns $2.40 a month, whereas this LED costs only 40 cents for the same usage. Which means in less than 3 years, it actually pays for itself. Further, it is maintenance free for over 20 years, safe and easy to clean, and virtually unbreakable. And unlike neon, it doesn't contain toxic mercury or argon - a wise choice for an environment-friendly business like yours. Brighter than many similar products, highly visible from a distance even in broad daylight.Animated "chasing" border easily catches attention.12W max, at least 80% more energy efficient than neon. *Maintenance free, LEDs with 100, 000-hour lifespan. **UL certified 120V power supply.Black plastic rectangular casing - safe to touch & easy to clean.Simple installation - just plug in, hanging chain included.Quiet all solid-state components.1-year warranty.