Other Products / Services #5141715

Brands that achieve and sustain growth in the personal care industry tend to have two things in common: quality products and quality labels.

Given the nature of this particular industry, a products environment and shape can deeply affect the type of label and application that it requires. It is essential that personal care labels withstand both its environment and the rigors of frequent use.

9528

Many personal care products are found in the bathroom, a damp and humid environment. Shampoo, conditioner, and body wash are all stored and used in the shower. Liquid soap is kept on the counter by the sink. These locations will regularly subject the products to direct contact with water.

Designing Labels with Varying Rigidities

While some personal care products, such as lotions, are packaged in tubs and other stiff containers, many are packaged in bottles or tubes, which come in three standard rigidities:

Rigid, or Non-Squeeze Though they may have some flexibility, rigid bottles are designed to dispense their products without being squeezed.
Semi-Rigid Semi-rigid bottles, such as many shampoo or conditioner containers, are flexible enough to be squeezed in order to dispense product but still rigid enough to maintain their shape.
Non-Rigid, or Full-Squeeze Almost exclusively seen in tube shapes, full-squeeze containers must be squeezed in order to dispense a product and will not maintain their shape perfectly over time.
Strength and longevity of labels is more important to personal care than any other industry. No matter how great a product may be, a customer will have a hard time identifying it for a future purchase if the label is ruined by the time they are done using the product.

With over 40 years of experience printing labels for all industries, Star Label Products understands the value of a quality label better than anyone else, especially for the high demands of the personal care industry; we maintain a wide variety of film and other specialty substrates for exactly these types of environments. Our non-paper substrates provide unparalleled water protection, ensuring that your label lasts no matter how wet it gets.

Aside from being water repellent, our substrates are also available in a range of flexibilities. A rigid substrate that works well on a tub or bottle will not be suitable for a full-squeeze tube, where it can crack or wrinkle. Not only do our film and specialty substrates perform well in wet and physically demanding applications, but they will also help to improve the appearance of your branding.

To learn more about the essentials of personal care labels, including properly designing labels to fit containers of unique shapes, developing detergent-resistance varnishes, and understanding why rotary screen printing may be the perfect method for producing such labels, contact Star Label Products today.

From vitamin packets and powdered supplements to shampoos and conditioners, many companies give out sample packets, or printed pouches as theyre known in the industry, to spread the word about their products.

The reason for their popularity is simple: they work. Printed sample pouches area low-cost marketing tool that yields excellent results for business.

A sample pouches effectiveness is diminished, however, if it is not printed properly. Both cosmetic and food products can have solvent-like properties that break down ink if they come into contact with the outside of a printed pouch. Not only could this potentially lead to health issues, but it also negates the effectiveness of the sample if a potential customer likes a product but cant read a worn-away label, they wont be able to identify it for future purchase.

Our Expertise in Flexible Packaging

Star Label Products is fully equipped to handle all of your sample pouch printing needs. We understand the importance of protecting the printing of your flexible pouches and have accumulated a wealth of knowledge and first-hand experience through past work on similar projects.

One of our specialties, the extensive knowledge of ink and coating materials, was painstakingly developed over our more than 40 year history through extensive work with the cosmetics, food, and beverage industries, as well as industries with corrosive materials such as commercial and household cleaning products.

Our highly skilled engineers can recommend the proper coating to protect against virtually any material. In addition to the printing and coating of your flexible sample pouch, material selection is an important piece of the process. Once we learn about your product and how the sample pouch will be used, we can make a recommendation.

Finally, although we do not offer filling services, we have worked with many high quality fillers over the years and would be happy to put you in touch with one.

To learn more about Star Label Products sample pouch printing and coating capabilities, contact us today.

Promotional labels and coupons can range from the simple: a single color on a bright substrate to the complex: a 4-color process with multiple layers and special adhesives.

The designers and production personnel at Star Label Products are intimately familiar with these types of label constructions.

Whether your promotional label is simple or complex, Star Label Products has the expertise to produce it to your exact specifications. We are familiar with special constructions and adhesives for temporary labels, game pieces, event stickers and rebate coupons, to name just a few.