Star Label Products

Promotional labels and coupons can range from the simple: a single color on a bright substrate — to the complex: a 4-color process with multiple layers and special adhesives. The designers and production personnel at Star Label Products are intimately familiar with these types of label constructions. Whether your promotional label is simple or complex, Star Label Products has the expertise to produce it to your exact specifications. We are familiar with special constructions and adhesives for temporary labels, game pieces, event stickers and rebate coupons, to name just a few.

Brands that achieve and sustain growth in the personal care industry tend to have two things in common: quality products and quality labels. Given the nature of this particular industry, a product’s environment and shape can deeply affect the type of label and application that it requires. It is essential that personal care labels withstand both its environment and the rigors of frequent use. 9528 Many personal care products are found in the bathroom, a damp and humid environment. Shampoo, conditioner, and body wash are all stored and used in the shower. Liquid soap is kept on the counter by the sink. These locations will regularly subject the products to direct contact with water. Designing Labels with Varying Rigidities While some personal care products, such as lotions, are packaged in tubs and other stiff containers, many are packaged in bottles or tubes, which come in three standard rigidities: Rigid, or Non-Squeeze – Though they may have some flexibility, rigid bottles are designed to dispense their products without being squeezed. Semi-Rigid – Semi-rigid bottles, such as many shampoo or conditioner containers, are flexible enough to be squeezed in order to dispense product but still rigid enough to maintain their shape. Non-Rigid, or Full-Squeeze – Almost exclusively seen in tube shapes, full-squeeze containers must be squeezed in order to dispense a product and will not maintain their shape perfectly over time. Strength and longevity of labels is more important to personal care than any other industry. No matter how great a product may be, a customer will have a hard time identifying it for a future purchase if the label is ruined by the time they are done using the product. With over 40 years of experience printing labels for all industries, Star Label Products understands the value of a quality label better than anyone else, especially for the high demands of the personal care industry; we maintain a wide variety of film and other specialty substrates for exactly these types of environments. Our non-paper substrates provide unparalleled water protection, ensuring that your label lasts no matter how wet it gets. Aside from being water repellent, our substrates are also available in a range of flexibilities. A rigid substrate that works well on a tub or bottle will not be suitable for a full-squeeze tube, where it can crack or wrinkle. Not only do our film and specialty substrates perform well in wet and physically demanding applications, but they will also help to improve the appearance of your branding. To learn more about the essentials of personal care labels, including properly designing labels to fit containers of unique shapes, developing detergent-resistance varnishes, and understanding why rotary screen printing may be the perfect method for producing such labels, contact Star Label Products today.

From vitamin packets and powdered supplements to shampoos and conditioners, many companies give out sample packets, or printed pouches as they’re known in the industry, to spread the word about their products. The reason for their popularity is simple: they work. Printed sample pouches area low-cost marketing tool that yields excellent results for business. A sample pouches’ effectiveness is diminished, however, if it is not printed properly. Both cosmetic and food products can have solvent-like properties that break down ink if they come into contact with the outside of a printed pouch. Not only could this potentially lead to health issues, but it also negates the effectiveness of the sample — if a potential customer likes a product but can’t read a worn-away label, they won’t be able to identify it for future purchase. Our Expertise in Flexible Packaging Star Label Products is fully equipped to handle all of your sample pouch printing needs. We understand the importance of protecting the printing of your flexible pouches and have accumulated a wealth of knowledge and first-hand experience through past work on similar projects. One of our specialties, the extensive knowledge of ink and coating materials, was painstakingly developed over our more than 40 year history through extensive work with the cosmetics, food, and beverage industries, as well as industries with corrosive materials such as commercial and household cleaning products. Our highly skilled engineers can recommend the proper coating to protect against virtually any material. In addition to the printing and coating of your flexible sample pouch, material selection is an important piece of the process. Once we learn about your product and how the sample pouch will be used, we can make a recommendation. Finally, although we do not offer filling services, we have worked with many high quality fillers over the years and would be happy to put you in touch with one. To learn more about Star Label Products’ sample pouch printing and coating capabilities, contact us today.

Star Label specializes in creating labels uniquely designed for use by the cosmetics industry, from design and material selection to coating and special finishing touches. Our capabilities include UV flexography, rotary screen printing, and digital label printing, as well as the expert knowledge of which printing method would be best suited to your specific label needs. Common applications for our cosmetic labels include: Lip balm and lipstick Eye shadow Powder Makeup Nail polish The cosmetics industry faces a diverse variety of label-related hurdles, from making removable labels for retail packaging, to grabbing a customer’s attention from the store shelf, to withstanding the rigorous wear and tear that cosmetic products endure with everyday use. Aside from our extensive knowledge of inks, label materials, and adhesives, and our varied printing capabilities, we are also able to offer various decorating options. These options include embossing, foiling, and more — the finishing touches that help cosmetic products to stand out in a crowded marketplace.

The household products industry poses unique challenges to label manufacturers in two ways: the nature of the products and the uncommon shapes of the product packaging. Active ingredients, either chemically or naturally derived, are what bind all household cleaning products together. By their very nature, these compounds will break down packaging labels if they are made from the wrong material. Likewise, unorthodox shapes, such as spray bottles and large handled jugs, can create application challenges for some household product label manufacturers. For more than 40 years, Star Label Products has designed labels explicitly for use with chemical combinations found in household cleaning products. Drawing from our extensive library of previously produced labels, we know the exact combination — adhesive, label substrate, ink, printing process, and coating material — that will work best with your product, whether it is derived from petroleum or citrus fruits. Star Label Products is also well equipped to handle the unique shape requirements often posed by household product labels. We are capable of developing label die-lines to fit any packaging. Testing Services for Unique Requirements For clients with products that contain chemicals we have not yet worked with, or who would like to try other label combinations, we offer testing services; we are happy to provide samples of labels that have performed well in the past and send them to clients for trial. We also accept product samples at our facilities and test labels in-house. For testing that is more involved, our suppliers of label material have full in-house testing laboratories. To learn more about Star Label Product’s long list of household product labeling solutions, contact us today.

Refrigeration To ensure proper application, adhesives must match the production and storage environments. A label with a freezer-style adhesive may become detached at room temperature in the same way that a room temperature adhesive may unadhere in a cool or cold environment. An adhesive designed for refrigerated environments will not effectively adhere if applied at room temperature or stored in a frozen environment. Product Shape While most labels are applied to smooth, flat surfaces, this is not always the case in the food and beverage industry. Many products — most notably, cuts of meat and cheeses — are vacuum packed and present incredibly varied application surfaces. The stiff label substrate and brittle adhesive that work well on flat cardboard packaging will perform poorly on irregular surfaces offered by natural food products. Instead, conformable substrates and aggressive, flexible adhesives are a must. Backings The material from which labels are peeled off is an important factor that rarely receives attention. The backing must be matched with the adhesive of the label and the speed and environment of application; not all materials are compatible, and high-speed application machines require different combinations than hand-application methods. Standard, lightweight paper packing, for example, is suitable for dry, by-hand, room-temperature application but will fall short in a damp environment where a high-speed application machine is used to apply the labels. Wide Range of Applications Throughout our 40 year history, Star Label Products has built a high degree of expertise in the particular demands of the food and beverage industry. Over the years, we’ve created specialized labels for an incredibly broad variety of food and beverage items, and we specialize in labels designed for indirect food contact. Products we have manufactured labels for include: Soft drinks Craft Candy Snack foods Meat Poultry and spirits Seafood Dressings Condiments Pastries Soups and stews Milk Cheese Dairy Specialty products This long list of hurdles — all of which Star Label Products is well equipped to handle — only scratches the surface of the unique considerations that must go into food and beverage labels. It does not take into account highly specialized labels, such as collectible lift-off labels, FDA and other governmental labeling regulations, the appropriateness of digital printing, and a slew of other variables. To discuss the unique needs of your upcoming food or beverage label product, contact Star Label Products today.